Who We Are

Find out more about who we are and what we do

About Samantha

Samantha Blagg has extensive generalist HR experience having worked across the aviation, travel, hospitality and customer service sectors both in Australia and the UK over the past 20 years.

Her corporate experience was managing HR for the diverse workforce of the British international airline of the Virgin Group, Virgin Atlantic Airways. Samantha, over various roles for 16 years, was responsible for every aspect of staff recruitment, retention and development, with the core manifesto of making the workplace “where people love to work”. Samantha’s strengths are working with people and teams to increase productivity and manage change effectively. In the consulting space, Samantha is a great match for any energetic small to medium business requiring an experienced and diplomatic HR hand.

As a professional member of the Australian Human Resources Institute, and a qualified IECL Organisational coach, Samantha is well versed with current legislative and industry wide best practice. 

Since she started SBHR in 2013 she has led over 25 projects for a range of businesses of industries across travel, accounting, financial planning, fund managers, advertising, marketing, music publishing, construction, architecture and design, project management, agile training, emergency services plus many more.  

As an empathetic, hands on HR expert, Samantha is passionate about assisting businesses to be the best they can be through their most valuable resource – their people.

Call us today

Call us today to find out more about how we can help with all your HR needs